It holds a lot of sway with teenagers and Gen Z.įor instance, it outpaced Instagram as American teenagers’ second-favourite social platform in fall 2020, and now it’s closing in on Snapchat for #1.įor brands, TikTok can be the source of some confusion and intimidation. TikTok is a short-video sharing platform with a uniquely addictive algorithm. Yet it was the #1 top-downloaded app in 2020. It’s notable for its explosive growth, as it has only been around since 2017. TikTok is inarguably one of the buzziest social media apps on this list.
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